Super Bowl XLVI-Indianapolis

On May 20, 2008 the NFL Franchise owners selected
Indianapolis, Indiana as the host city for Super Bowl XLVI. It
was Indianapolis’s first opportunity to host this event and only
the fourth time in league history that a cold-weather city was
awarded American sport’s most prestigious game, which took
place Feb. 5, 2012 at Lucas Oil Stadium.
The Indianapolis Host Committee’s strategy to execute this
unique and important event was to embrace the outdoors
environment of Indianapolis and create a novel “Olympic
Village” concept that would leverage all of the city’s elite
physical assets, including Lucas Oil Stadium, Bankers Life
Fieldhouse and the Indiana Convention Center. Additionally,
these assets were all linked by Georgia Street and the myriad
hotels, restaurants and bars that populate that part of the city.
Technology was used as an enabler to help deliver a unique
and memorable fan experience by creating a ubiquitous flow of
digital content linking fans with updates on the game and
related activities, entertainment and food and beverage
RCR Technology Corporation and the State of Indiana Office of
Technology (IOT) were asked to partner in support of the
broader technology needs of the Indianapolis Host Committee
for the activities related to the Super Bowl. The execution of
this event was considered by most hospitality experts to have
been the best hosted Super Bowl in the game’s history
establishing a new level of performance expectation for future
events of that magnitude.